THE TASK: Write, produce and perform a 90-second jingle for Good Sams about its roadside assistance program. The teams were judged on the jingle, brand message, and performance.
|Good Sam himself made a|
cameo appearance during
the jingle presentation portion
of the episode.
Celebrity contestants on the show vie for the title of Celebrity Apprentice along with sizable donations to their designated charities. The contestant chosen as Celebrity Apprentice receives a $250,000 bonus check to donate to their chosen charity. Good Sam was chosen along with several Fortune 500 companies to be a featured task sponsor on a 2012 segment of the popular reality series.