Celebrity Apprentice Good Sam Challenge

“The Celebrity Apprentice” took on the challenge of marketing Good Sam's Roadside Assistance on the April 29th episode.

THE TASK: Write, produce and perform a 90-second jingle for Good Sams about its roadside assistance program. The teams were judged on the jingle, brand message, and performance.

Good Sam himself made a
 cameo appearance during
the jingle presentation portion
 of the episode.
THE WINNER: Team Unanimous, led by late night talk show host Arsenio Hall won the $45,000, plus 100 percent from sales of the proceeds of the Good Sam bobblehead mascot, which could be, Trumps says, hundreds of thousands of dollars. Or a couple of hundred.

Celebrity contestants on the show vie for the title of Celebrity Apprentice along with sizable donations to their designated charities. The contestant chosen as Celebrity Apprentice receives a $250,000 bonus check to donate to their chosen charity. Good Sam was chosen along with several Fortune 500 companies to be a featured task sponsor on a 2012 segment of the popular reality series.

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